Moana Lisa - Product Descriptions and Brand Ethos/Mission Statement

The Brief

The brief was to create a series of engaging stories and product descriptions for over 50 products launching throughout 2022 and 2023.

The Problem

Per the brand guidelines, each product was requested to be named after a historical or mythological figure, like the rest of the product line.

The Solution

Researching mythology and historical persons who were known for pleasure, sexuality, and eroticism, I created a list of names for new products.

The Results

In the copy for the product description, I created a story for each product using the myths as a basis. I combined it with relevant product features to create a description that caught customers' attention and left them feeling they knew what they were buying.

The Brief

The brand owners initially briefed me to create their new manifesto, which would be published on their website and in their product deck presentations.

These set the tone of the moanalisa.co.uk website as a place that focused on female pleasure and explored the art of the erotic in bold ways, like the historical and mythical figures each product was named after.

The Problem

As a new sex toy company owned by young people, Moana Lisa wanted to create a brand that highlighted Gen Z's views on sexuality and pleasure as well as got them found.

To do that, they needed a brand manifesto that was SEO-optimised using keywords and told their story in a fun and punchy way.

Mixing their love of the historical and mythical with their stance on sexuality and wanting to eradicate shame around owning sex toys, the manifesto also had to sell customers on trying their 'OWN IT' packaging instead of choosing discreet shipping.

The Solution

After interviewing the owners about their brand and ethos and researching how they had previously talked about products on their website and socials to nail their tone of voice, I put together a series of bullet points outlining the topics that had to be included in the copy.

I also pinpointed keywords needed in the copy for SEO optimization.

The Results

I wrote the About page, sectioning it off into The Brand, Their Products, Their Mission, and finally, Moana Lisa's aim to destigmatize through education, podcasts, ambassador work, and new packaging the shame around sex, pleasure, and owning a sex toy.

The language was fun and informative, hitting their brand tone of voice to be the friend talking about sex over cocktails.