Humanitarian Entrepreneur

The Brief

I was hired to create a concise one-page website that introduces the business, its owner, and its services. The website integrates creativity, SEO, and relevant information for potential customers.

The Problem

Before I started this project, I talked with the CEO to discuss what they were looking for regarding their website and what type of services they offered.

Our initial discussion revealed that they were looking for a way to concisely take their passion, ideas, and business and clearly explain what they wanted to offer their clients. Something they were having trouble doing because of their focus on both personal and business coaching.

We brainstormed ways to explain the benefits of offering coaching for C-suit professionals and entrepreneurs in the sex tech industry, and I also went away to research how. Other coaches presented offers to help us find a structure combining both in the website copy.

In addition, I researched best practices for SEO and keyword research, examining how to maximize the searchability of a website with one landing page and a signup sheet.

The Solution

The final product was a single-page website created to showcase who the client was and why potential clients should choose to work with her. It featured details about the services offered and included a sign-up sheet for those interested in requesting more information or scheduling an appointment. 

In addition to crafting the website's copy, I provided the designer with technical SEO layout recommendations to enhance search engine optimization. I also offered strategic guidance for social media, SEO, and content development to strengthen the owner's presence on Instagram and improve marketing emails.

"Katrina helped me articulate what I was trying to say that was just swimming around in my head! She understands the industry, which is very important. It’s not something to just leave to artificial intelligence."

Tiffany Zehara - Humanitarian Entrepreneur

What The Client Said ...