Alchemy of Her - SEO Website Copy

Alchemy of Her is run by Hannah Heart and offers business mentorship for those in the adult industry, including tantric practitioners, escorts, and sex workers. Through their 1:1 mentorship opportunities and Priestex Mastermind course, they offer business and lifestyle coaching to those in the industry, equipping their students with the knowledge, skills, and safe practices to set up a successful sex work business.

The Brief

The original brief was to SEO optimize the site for the Priestex Mastermind course for Hannah Heart. As they went through the rebrand, the new brief was to create eight new landing pages, including their home page, about page, and sales pages for each new course and blog.

The task was to optimize the website to promote their Priestex Mastermind business course and upcoming VIP 1:1 coaching package. The results showed that we optimized the website for launch in June 2023.

The Problem

Due to the nature of the services offered (specifically for people within the sex work and content creation spaces), the client knew they couldn't rely on Google ads or paid socials to gain brand awareness and create sales. So, their SEO had to be vital to drive organic traffic to their website and reflect the aesthetic, vision, and ethos of Alchemy of Her.

The Solution

To begin with, we focused on keyword research and an SEO audit to pinpoint the main pages that needed to be updated or added. Using Semrush, I broke down Alchemy of Her's SEO needs and created a list of relevant keywords and phrases that should be used throughout the website copy. I then made a list of actions to focus on over the four weeks of work.

These tasks ranged from outlining the new landing pages that would need to be added as Alchemy of Her went through a complete rebrand and website update. Each page required not just a copy but also the relevant H1, H2, and H3 tags, meta descriptions, and changing new URLs. We also focused on creating relevant links between each page and writing copy for the site without keyword cannibalization.

Over the four weeks, I worked on each page, creating URLs, meta tags, and H1, H2, and body text that could be immediately copied into the website. I needed to create pages that could be easily updated as the launch took place—allowing them to optimize and add additional content and offerings to their new clients after the launch.

To avoid alienating previous clients of the Priestex Mastermind course, I focused on language that seamlessly combined the original offering from hannahheart.com with the new aesthetic of Alchemy of Her—combining the straightforward language when discussing the business course with the softer and more spiritual language that Alchemy of Her wished to be known for created a website that catered to multiple audiences.

The Results

We created a series of pages and blogs that took the customer on a mysterious journey. Using language that tapped into the owners' spiritual and holistic practices, we combined this with their intention of selling these packages to people in the sex industry looking for business guidance, incorporating the ideals of the holistic with the realistic language of business.